The Properties pane

Properties lists what most layers need first: Transform, Animate In / Out, the layer's content, Data Bindings, Effects, and a summary of its Visual rules with Open Rules. Brand tokens, compositing and masks, layout relationships, data change transitions, and semantic intent sit under Advanced; typing in Filter properties… still finds them. The built-in blur and drop shadow stay out of the Effects list while they are off; Show built-in… lists them.

Use Properties → Animate In / Out to add editable entrance and exit motion; see Animate In / Out for all styles, timing and stagger controls.